Lesetip: Links in Print. The Story of a Beautiful Failure
Über den Versuch eine Tageszeitung nach User Experience Standards zu redesignen erzählt Oliver Reichenstein auf dem Blog der Information Architects.
In January 2009 we were invited to take part in a paid pitch for the print redesign for the Swiss newspaper Tages-Anzeiger. All in all five agencies took part in the pitch. We were the only UX oriented agency. The story of a beautiful failure.
We put all eggs in one basket and worked for one month like mad men. We developed a pretty tight concept around the idea of usability, readability and cross media connection.
Empfehlenswerte Geschichte einer Agentur die in letzter Zeit immer wieder durch tolle Ideen auffällt und schön vormacht wie man sich als Agentur im Netz präsentieren kann.
